The advertisements below are designed to attract customers; however, they do this by reducing self confidence and objectifying women. The advertisement on the left presents a body type that is difficult to gain and maintain. Very few men will be able to achieve and keep that type of body without having a significant amount of work invested in it. The advertisement on the right treats women as sexual objects. They are put in scantily clad outfits and placed in front of a green screen to help sell beer. For men, these advertisements set unrealistic standards, and for women, the advertisements are lowering their self worth. Advertisements such as these are affecting societal perceptions of both genders.
 |
| Budweiser Advertisement |
This ePortfolip does begin with an explanatory headline, however, when I first read the headline I did not feel like I learned a new nugget of information by simply reading just the headline. If the headline was even more explanatory, then the writer would probably not need the bulleted information given at the beginning of the post; even if the headline were to remain the same the writer should not have included so much substance prior to adding a picture. One aspect of the ePortfolio that is done well in this post is it's organization; dispersed throughout the post are a few subtitles, which could also be a little more explanatory so that the reader could get the gist of the article by reading just those, as well as several visual aids to keep the reader interested. The subtitles are perhaps not as well done as they could be, because they are being used to summarize the writer's points more so than to summarize evidence from articles. The writer seems to only refer to the research study once, and it is only briefly mentioned at the start of the post. The writer does do a good job at mentioning evidence that supports the research, however they do not supply the reader with enough links to support said evidence, or they may not have referred to the links enough.
ReplyDeleteThe post relates to Chapter 2, more specifically, it relates to the idea of a "concentration of media ownership." The chapter explains that there are fewer owners of media, resulting in less diversity of media. The main point of this post is that due to Crowdfunding an artist no longer has to rely as heavily on a major company (a.k.a. a "media owner"), but instead they are able to use Crowdfunding websites to gain audience interest and hopefully raise money.
Overall, the post was well done, although there are a few things that I would add. For example, right at the beginning of the post Crowdfunding should have been better explained or defined, a short explanation is given but it does not explain the concept very well. The writer of the post could also have embedded a link in the word "Crowdfunding" that better explains the idea, as the link below does.
http://www.forbes.com/sites/tanyaprive/2012/11/27/what-is-crowdfunding-and-how-does-it-benefit-the-economy/